We’re going further to support you and your Protection clients in three key areas:

  • SIMPLIFIED Critical Illness definitions:

    • We've grouped 30 main definitions into 5 headings to make it easier for your clients to understand what they're covered for.
    • Widened the scope of our definitions to increase the likelihood of your clients critical illness being covered.
    • Children’s cover is automatically included and this has been extended to all main and additional conditions (except for Total Permanent Disability). 
  • STRENGTHENED claims process:

    • For cancer claims, we could pay the first £2,000 of the cover amount while the claim is being assessed, to help with any initial costs.
    • We’ve partnered with Macmillan Cancer Support to improve the cancer claims process for your clients, ensuring they are supported from the moment of diagnosis.
    • Backed by a strong claims paid record – in 2020 we paid out 98% of all claims.
  • SUPPORTIVE guidance, training and partnerships

    • Practical and emotional support for clients through RedArc, Clinic in a PocketTM mobile app provided by Square Health and Macmillan Cancer Support partnerships.
    • Training and guidance from our experts for your development.
    • Additional client support through Mental Health UK and Turn2us.
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Why choose us?

Take a look at how we are helping advisers meet their clients’ protection needs as we explore reasons to choose us and our products.

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Customer Guide to our Critical Illness cover

Help support your client conversations with our simple body diagram guide. Designed to bring clarity and understanding to your client conversations around our Critical Illness Cover.

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Scott Cadger, Head of Claims and Underwriting Strategy, discusses some  of the areas we are focusing on, to best service existing and future customers.

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Strengthened support behind our claims process

In partnership with RedArc and Macmillan Cancer Support, we’re doing more to ensure your clients have the right emotional, physical and financial support when they need it most. 

Watch our short film to see how our partnerships support your clients.

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Making the complex simple

For detailed information on the changes we made to our Critical Illness Cover download our interactive guide.

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Watch our short film to find out more about our Critical Illness Cover enhancements and the added benefit to you and your clients. 

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Continuing our commitment to simplicity

Scott Cadger, Head of Claims and Underwriting Strategy, details how we are embedding simplicity across our protection offering.

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Protecting the whole family with Children's cover

Your clients' financial protection can also help should something happen to their child. With Scottish Widows Protect, our extensive children's cover can help provide cover for the whole family.

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Other reasons to choose our cover

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Supportive partnerships

We're finding more ways to make sure your clients have a supportive protection experience through compassionate partnerships with RedArc, Macmillan Cancer Support and Clinic in a PocketTM mobile app.

Care at a glance
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Supportive adviser training and guidance

In our timely and topical series, our experts take a look at some of the key issues in our industry to help you navigate the changing markets.

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In 2020 alone we paid 98% of claims. Seeing life behind the numbers means we're there when your clients need you most.

Life behind the numbersLatest insight new and analysis

How we can help

Better protection conversations

Scenarios, hints and tips to help introduce protection to your clients.

Client conversations

Protection tools

Our useful tools and calculators can save you time and help you with your client conversations.

Helpful tools

Scottish Widows Protect

Flexible solutions for you and your clients.

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