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Productscontains a sub menu
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Individual Pensionscontains a sub menu
Pension Options
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Workplace Savingscontains a sub menu
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Protectioncontains a sub menu
Personal Protection
Business protection
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Annuitiescontains a sub menu
Annuity options
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Savingscontains a sub menu
Personal Accounts
Non-Personal Accounts
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Mortgagescontains a sub menu
Mortgage Options
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Trustscontains a sub menu
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Individual Pensionscontains a sub menu
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Fundscontains a sub menu
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About our fundscontains a sub menu
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Fund Governancecontains a sub menu
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- Factsheets, price & performance
- Fund Reporting Hub
- Investment Perspectives
- Responsible Investment
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About our fundscontains a sub menu
- Literaturecontains a sub menu
- Expertisecontains a sub menu
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Toolscontains a sub menu
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Pension toolscontains a sub menu
- Funds search tool
- Retirement Account comparison tool
- RA Recommendation tool
- RA Top Up Tool
- Client Review Report
- Income sustainability calculator
- Salary Exchange calculator - 2021/2022 (xls, 464KB)
- Salary Exchange calculator - 2022/2023 (xls, 440KB)
- Salary, dividend & pension tool (xls, 152KB)
- Carry Forward calculator 2021/2022 (xls, 332KB)
- Carry Forward calculator 2022/2023 (xls, 1MB)
- Available Lifetime Allowance Tool (xls, 88KB)
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Protectioncontains a sub menu
Help with your client conversations
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Mortgagescontains a sub menu
See how offset helps your clients
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Pension toolscontains a sub menu
Welcome to Scottish Widows Adviser Site
This site is designed and intended for UK authorised and regulated financial advisers and intermediaries only.
If you are not a financial adviser or intermediary, please visit our personal site
Our brand's story
The strength of the Scottish Widows brand owes a lot to the then-radical decision taken in 1986 to create a living logo – the Scottish Widow.

The creation of an icon
In 1986, the world of financial services was changing and becoming more competitive. Our response was to review every aspect of our business, including how our company was promoted and our values maintained.
The result was the introduction of a ‘living logo’, the Scottish Widow, and the launch of the 1986 ‘Looking Good for Your Money’ campaign.
This strategy was, at the time, probably the boldest marketing move the financial market had ever seen. The Scottish Widow was created as an icon that confronted all the negative values associated with the word ‘widow’ and presented the positive values – strength, reliability, integrity, innovation and heritage.
The impact was immediate, Scottish Widows became a household name and ‘awareness’ increased from 34% to 92%.
In 2016 our brand is reflected through similar values – expert, stable and caring.
Did you know
The company was founded in 1815 as Scotland's first mutual life office.
Who we are
See the significant dates in our history that have shaped our products, services and our brand.
Awards
Look at some of the awards and industry recognition that we have received over the last few years.
Financial Information
Find out about our financial rating and investor relations.